Serena is the founder and Director or Bizibody Technology, Litigation Edge and several other companies. Her group of companies services more than 200 law firms in Singapore and Malaysia.
As a legal technology and litigation support consultant to law firms, Serena has been helping small and mid-size law firms integrate technology into their practices for over 15 years. Prior to starting Bizibody in 2000, she was the managing partner of Khattar Wong & Partners' Hong Kong office, and specialised in corporate and real estate law.
Serena's legal background, daily dealings with her law firm clients, and her fascination with technology and business trends gives her a bird's eye view of the impact of the information revolution on legal practice, and what law firms need in order to continue to thrive. Her work includes technology projects to automate standardised processes, increase efficiency and, increasingly, create new business models and new ways of delivering legal services.
Serena works closely with Law Society of Singapore, Singapore Academy of Law and the Singapore Judiciary. She has also contributed to the design and delivery of practice management courses at the Temasek Business School and the Law Society of Singapore.